Our story is one of empowerment, as Bellabe was created by a young mother and entrepreneur who sought to take control of her work-life balance. She went through postpartum blues after having her first child, and she realized that small acts of grooming can have a profound impact on how we feel about ourselves. She firmly believes that self-care should be a source of joy, not a mere obligation. That's why Bellabe is more than just a hair removal tool - it's a reminder to prioritize personal well-being and celebrate one's unique beauty.

Our founder coined the name "Bellabe". Bellabe means "be beautiful" because true beauty comes from embracing your unique qualities and feeling confident in your own skin.

Copyright 2025

Our Early Success

Bellabe first gained significant exposure on Rachael Ray's Human Lab in 2010, launching it to become a top seller on the QVC Home Shopping Network for several years. This success led to broad retail availability, including stores like Bed, Bath & Beyond, Target, Henri Bendel in New York, as well as international retailers like Nail Polish Canada, Watsons in Singapore, and Le Beauty Affair in Australia.

Recognizing its growing popularity, Amazon itself contacted Bellabe to feature the product as the retailer began to branch out from selling only books. Later, facing burnout and seeing the platform's powerful growth, our founder streamlined operations by choosing to focus the entire business solely on Amazon.

This strategic shift allows us to combine our celebrated product quality with Amazon's unparalleled global reach, ensuring we can focus entirely on serving our customers.